SRS Sheep, Goats, Alpacas

Superior quality and ethical practice
... sustaining the product we send to the world markets starts at farm-gate.

Wool fibre quality, the care and welfare of livestock, ethical farming practice and the external chain-of-custody certification, underpin both the growing and supply of the SRS® brand of merino wool from non-mulesed sheep.

Animal health, farm health, human health - and documented protocols for ethical and environmental outcomes - are central to our product and supply chain commitment.

Finest quality

SRS® fibre is simply the best quality sheep fleece available to the market. It is naturally comfortable for wearing against the skin and is lustrous and luxurious. Itochu Wool Limited (Japan) described SRS® wool fabrics as feeling like cashmere, with excellent drape, a natural ability to stretch, less creasing and a rich appearance after dyeing. SRS® fibre-based designs have won the Australian DesignMark Award and product is held in the Art Institute of Chicago permanent collection. Presentations of apparel have been made to the Crown Princes Victoria of Sweden and the Danish Royals.

Chain of custody

SRS® markets wool fleece exclusively through e-wool® using the NewMerino® certification system and processing chain of custody. This approach provides brands and retailers with access to Australian wool - with high quality integrity, special attributes and trace-back to supplying SRS® farms. SRS® believes supply-cycle factors are also of increasing importance to the purchasing decisions of customers and consumers.

First ethical agreement

In Australia's first-ever ethical wool supply agreement for the furnishings industry, The SRS® Company Pty Ltd has signed an exclusive worldwide agreement with INSTYLE Contract Textiles to provide non-mulesed wool, to be released by INSTYLE under the brand of EthEco™, to the furnishing industry around the globe.

SRS® breeding qualities

Plain-bodied (wrinkle free) Merino sheep are bred for high levels of fibre density and fibre length. They produce high quality wool with improved processing efficiencies and end product qualities shown in commercial processing trials in six (6) global markets.

Revolutionary agriculture

SRS® founder, Dr. Jim Watts says, “this breed is a superior overall animal for meat, wool and fertility and is unparralleled in its performance, ahead of all other breeds. Plain-bodied and wrinkle-free, they grow faster, breed more lambs of better quality and are more comfortable in their environment.”

SRS® is now a secure, permanent fixture in the supply of non-mulesed wool to the market, capable of producing significant qualities of fibre in an increasing customer demand situation.

Farm to factory: holistic commitment

The SRS® Company is committed to a documented audit process for ethical and environmental outcomes. From paddock to manufacturer, sustainable practice and the NewMerino® certification system provide confidence in terms of:

* Animal health: eg; non-mulesed, low stress, ease of handling

* Farm health: eg: ethical management practice, regenerative agriculture

* Human health: eg: low/no chemicals use. natural fibre, lasting comfort.

Testimonial

Major wool customers are taking a keen interest in “the story behind the label” and the environmental conditions in which wool product is grown. Michael Fitzsimons, Managing Director of INSTYLE, in anouncing the SRS®/INSTYLE agreement said “Holistic farming strategies such as rotational stock movements, integrated pest management, enhancing ecosystems, improving soil health and biodeiversity, increasing natural groundcover and optimising water cycles all lead to healthier, happier animals, improved environment and farmlands and more profitable operation long-term.”

No-mulesing

The SRS® sheep breed is naturally resistant to flystrike and related pesticides are not required to be used. Unlike wrinkly Merino sheep this breed is not mulesed, which makes a significant contribution to the animal's overall health. SRS® wool growers are “non-mulesing certified” under a common regime which ensures compliance with SRS® breeding and NewMerino® supply criteria.

SRS® position

We are committed to the following objectives:

* the continuous development & improvement of high value, exclusive wool product

* a progressive program of legitimate animal welfare assurance

* regenerative and progressive farm management practices

* the protection of supply-chain management protocols via NewMerino®

* the design, implementation & monitoring of ram breeding programs to ensure predicted outcomes are realised (external audit certification)

* continued education of and assistance to committed SRS® wool growers and and the improvement of grower returns

* fostering relationships with wool customers for whom SRS® product atrributes provide an exclusive market offer and which command a market premium

* the pursuit of creative, effective customer relationships which create demand for SRS® product

Thank you for your interest in SRS® wool. The SRS® Company Pty Ltd invites further enquiry and is happy to arrange customer inspection of SRS® farms. Enquire here.

The SRS® Company Pty Ltd promotes and develops premium markets for wool produced by SRS® growers.